Privacy Policy

Who we are

StyleVue is a SaaS (Software as a service) platform that offers size recommendation services for clothing, footwear and accessories, to be made available on e-commerce platforms of other brands.

In order to do so, we require certain personal information relating to an individual. We take the privacy of this Personal Information very seriously. We provide this Privacy Policy so that you can understand how we collect Personal Information from you, what Personal Information we collect, and how we use the Personal Information you provide.  

From time to time, we may change this Privacy Policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. Please revisit this Privacy Policy to stay updated on any changes. We will notify our registered users by email (sent to the email address specified in your profile) of any material changes to our use of your Personal Information.

This Privacy Policy applies to Personal Information provided to us about or relating to you, and from which, either alone or when connected with other information to which we may have access, you can be individually identified (“Personal Information”).

StyleVue follows these principles in order to protect your privacy:

1. We do not collect any more Personal Information about you than is necessary;

2. Unless you agree otherwise, we only use your Personal Information for the purposes we specify in this Privacy Policy;

3. We do not keep your Personal Information if it is no longer needed; and

4. Other than as we specify in this Privacy Policy, we do not share your Personal Information with third parties.

This Privacy Policy addresses the following questions:

1. What Personal Information do we collect?

2. Why do we collect Personal Information?

3. How do we use Personal Information?

4. With whom do we share Personal Information?

5. How do we secure Personal Information?

6. How do we use third-party advertising and analytics services?

7. How do we respect your choices about your Personal Information?

8. Who do I contact if I have questions or concerns?

What Personal Information do we collect and how is it collected?

(a) Personal Information provided by you

 We collect Personal Information by asking you questions about yourself. Your StyleVue account profile will request Personal Information such as your age, gender, size, brand preferences, body shape, and fit preferences. We may also request your email address, which is recommended, but not required to use our service (“Service”). You may also provide us with Personal Information through any website mobile application provided to you by StyleVue or controlled by a StyleVue brand partner. StyleVue brand partners are third parties for whom StyleVue provides its online fit recommendation Service. When accessing the StyleVue Service through a StyleVue brand partner, the Personal Information you provide through the brand partner’s website or mobile application (“Partner Site”) will be subject to the brand partner’s privacy policy; however, the StyleVue Privacy Policy will apply to those aspects of your Personal Information that are provided to StyleVue in order to perform the StyleVue Service and the data contained in your StyleVue Profile that may be transmitted back to the brand partner. To be clear, once the data contained in your StyleVue Profile is transmitted back to the brand partner, such data will be subject to the brand partner’s privacy policy (which may be different than our Privacy Policy; please see Section 4, below, regarding third-party privacy policies).

(b) Personal Information automatically collected

While you use the StyleVue Service, we automatically record information that your browser sends whenever you visit a website. For example, we may receive: the name of the domain and host from which you access the Internet, the Internet Protocol (IP) address of the computer you are using, the date and time you access our Service, which apparel items you view and/or purchase, and the Internet address of the website from which you accessed the Service. For clarity, we do not store the IP address of the computer you are using. We use this information to measure the usage of our Service, and to understand how to serve you better. The most common sources of this Personal Information include:

1. Cookies;

2. Service Analytics;

3. Pixel tags or clear graphics interchange format files, known as GIFs; and

4. Retail partners, business partners, contractors, shared databases, and other third parties. 

We provide a summary description of each of these circumstances below. Please note that we permit certain service providers to use these technologies on our Services as well. For more information about these service providers and their activities, please see Section 6, below.

(i) Cookies: Cookies are small files that are sent to your computer’s hard drive to tell us who you are when you are using our Service. We use them when you use our Service, including on our Partner Sites so that we can provide you our Service on our Partner Sites. Cookies help us to: (1) associate you with your StyleVue Profile and enable you to update and modify your StyleVue Profile; (2) speed navigation and provide you with personalized fit recommendations; (3) remember Personal Information you gave so you don’t have to re-enter it; (4) determine the effectiveness of some of our marketing efforts and communications; and (5) count the total number of visitors, pages viewed, and the total number of banners displayed. 

Upon your first visit to our website, we offer you the ability to accept or decline cookies that are not essential to the use of the Services (e.g., marketing or analytics cookies). You may also choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies entirely. If you disable cookies entirely, you will not be able to create a StyleVue Profile, and therefore you will not be able to receive the benefit of the StyleVue Service. Also, by not using cookies, features within our Service or a Partner Site may not function properly.

(ii) Pixel tags or clear GIFs: To help us understand the effectiveness of select communications and marketing efforts, we may use “message format” and “message open” sensing technologies that use pixel tags or clear GIFs (which are also called web beacons). These technologies allow us to know if your e-mail program is able to accept HTML e-mails and, if it is, to: (1) send you e-mails in that format; and (2) determine if you have opened our e-mail messages.

(iii) Outside sources: We may collect Personal Information about you from retail partners, business partners, contractors, and other third parties. This includes, but is not limited to, instances in which you affirmatively authorize those third parties to provide us with Personal Information. For example, retail partners may provide us with Personal Information about items you have purchased from them in the past so that we can provide better fit recommendations for you. This Personal Information is shared with us in accordance with that third party’s privacy policy. If you have any questions or concerns about the information that we may have received about you, please contact us at [email protected].

Why do we collect Personal Information?

We collect your Personal Information to provide you with the StyleVue Service and to administer our business. It allows us to provide you with easy access to our products and services, with a particular focus on the items and programs that may be of most interest to you. Your Personal Information also allows us to communicate with you about special offers, promotions, and other marketing programs and news that may be of interest to you. 

How do we use Personal Information?

StyleVue uses your Personal Information to provide you with the StyleVue Service through our Partner Sites, to provide you with a superior customer experience, and to administer our business. The data we collect is utilized for the following purposes:

Analytics: We use the collected data to power our data platform, “Analytics,” which enables us to intake, process, treat, and organize data. This platform allows us to perform data analysis and generate valuable insights. By analyzing the data, we can provide size and fit recommendations based on your past purchases, helping you find the right size when shopping online.

Improving User Experience: We use the data to enhance and maintain our ecosystem of cross-store functionalities. This includes providing personalized size recommendations, notifying you about changes to our service, and enabling you to participate in interactive features of our service when you choose to do so.

Customer Support: Your data allows us to provide effective customer care and support. We may use your information to address any inquiries, requests, or concerns you may have and ensure a smooth user experience.

Service Enhancement: We continuously strive to improve our service. The data we collect helps us analyze user behavior, preferences, and patterns, enabling us to gain valuable insights and make informed decisions to enhance our service offering.

Technical Maintenance: Data is used to test and monitor the usage of our service, detect and prevent technical issues, and ensure the security and stability of our platform. In the event of an incident or security breach, we may investigate and contact you as necessary.

Legal Compliance and Rights Enforcement: We may use your data to fulfill our legal obligations, exercise our rights under agreements or laws related to our service, and respond to claims. This includes protecting and defending our vital rights or property, as well as preventing or investigating possible wrongdoing in connection with the service.

We will only keep your Personal Information for as long as necessary to provide our Services or as long as we are required by law. After this, your Personal Information will be deleted or anonymized so that you cannot be linked to, identified by or associated with the information. We may not remove your data when there is a legal storage requirement such as book keeping rules, or when there is a legal ground to keep the data, such as an on-going contractual relationship.

Non-personal data is used as described above and in other ways as permitted by applicable laws, including combining non-personal data with personal data.

With whom do we share Personal Information?


StyleVue may share a copy of your StyleVue Profile, which may include your email address (if provided) with: (i) our brand partners, so they can better personalize apparel offerings to you; (ii) service providers, subcontractors, and agents who perform services on our behalf; (iii) manufacturers of products sold on our Partner Sites and our brand partners to provide insights relating to the fit, style, and purchase preferences relating to their products; and (iv) third parties in certain business relationships, such as, but not limited to, co-branded offerings where we may offer a service or feature that is co-branded by StyleVue and the third party. If you provide Personal Information in connection with a co-branded service or feature, that Personal Information may be shared between StyleVue and the third party. StyleVue’s treatment of that Personal Information is governed by this Privacy Policy, but the third party’s treatment of your Personal Information will be subject to the third party’s privacy policy.

In addition, StyleVue may share any of your Personal Information with third parties as follows:

1. Law Enforcement Officials and as Required by Law. StyleVue may release any or all of your Personal Information to third parties when we determine, in our reasonable judgment, that it is necessary to (a) comply with the law, regulation, legal process, or enforceable governmental request; (b) enforce or apply the terms of any of our policies or user agreements; or (c) protect the rights, property, or safety of StyleVue, our employees, our customers, users, or others.

2. Sales, Mergers, and Acquisitions. If StyleVue becomes involved in a merger, acquisition, or any form of sale of some or all of its business or assets, your Personal Information may be provided to the entities and advisors involved, and your Personal Information may be transferred to a third party in connection with consummation of any such transaction. We will provide notice if your Personal Information becomes subject to a different privacy policy as a result of any such transaction.

Finally, StyleVue may share aggregated, anonymized or de-identified information for our business purposes

How do we secure your Personal Information?

We take commercially reasonable security measures, including physical, technological, and procedural measures, to help to safeguard your Personal Information and to prevent unauthorized access and disclosure. In addition, we use industry-standard technology, such as edge-protection devices and encryption in the transmission of Personal Information, designed to prevent unauthorized persons from gaining access to your Personal Information and StyleVue Profile, and, as technology develops, we intend to take additional measures to improve security. No method of transmission over the Internet, or method of electronic storage, however, is 100% secure. Therefore, we cannot guarantee its absolute security.

We operate globally and may transfer your Personal Information and StyleVue Profile to individual companies and customers of StyleVue as part of the services offered by StyleVue to its customer base. Wherever your Personal Information is transferred, stored, or processed by us, we will take reasonable steps to safeguard the privacy of your Personal Information. You acknowledge and agree that your Personal Information may be processed and stored in countries outside of India.

How do we use third-party advertising and analytics services?

From time to time, we may work with third-party service providers to help us better understand how you use our Service. These service providers may place cookies on your computer or use other technologies, such as pixel tags and clear gifs, to collect Personal Information. The Personal Information that is collected will tell us things like how you navigated around our Service, and how quickly you were able to enter registration information when creating a StyleVue Profile. This Personal Information will help us to better serve you and provide you with more personalized offerings. Additionally, some of our service providers use these technologies on our Service to provide certain behavioral advertising services as well as marketing services via email and display advertising.

We will not grant permission to any of these third-party service providers to collect your e-mail address, or password information through this technology. Any third-party service provider will be restricted to use your Personal Information to perform services for us, securely and in confidence. Any such third-party service provider will be restricted from using your Personal Information for any other purpose, except on an aggregate, anonymous basis. With your privacy in mind, we will work toward engaging third-party service providers who enable you to opt-out of their Personal Information collection processes.

How do we respect your choices about your Personal Information?

When you interact with our Service in certain ways, you may be eligible to receive certain marketing-related and promotional communications as well as special offers (collectively “Promotional Communications”) from StyleVue or third parties with whom StyleVue has a business relationship and those communications may include advertisements. The most common of these circumstances may include:

1. Creating a StyleVue Profile

2. Signing up to receive newsletters or email notices

3. Entering a sweepstakes or a contest

If, at any time, you no longer wish to receive Promotional Communications from StyleVue, you will be able to follow instructions provided with the Promotional Communication or within our Service in connection with Promotional Communications. Even if you opt-out of receiving Promotional Communications, you may continue to receive e-mails relating to your StyleVue Profile, Personal Information, and/or other security or business-related communications. Although the primary purpose of these emails is not to provide you with promotional material, they may contain within them some promotional material.

StyleVue provides you with the ability to access, correct, change, or delete the Personal Information in your StyleVue Profile at any time. Please be advised that StyleVue may periodically archive Personal Information it has collected and there may be times that such archived information cannot be permanently removed from our systems. 

Who do I contact if I have questions or concerns?

If you have any questions about this Privacy Policy, please contact us at [email protected].

To request to have all your Personal Information deleted, or to request a copy of your Personal Information, please contact us at [email protected].

If you would like to report a Security concern about any of our products Services, please contact us at [email protected]